Client: DES Marketing
Project: Develop branding system for the Glendale Sports Center
My role included: Concepting, proofs, copywriting, image research, design, execution
What’s the story? DES had just taken over the full design management for the Glendale Sports Center and my job was to take their previously used colors and typefaces to create a cohesive system. The goal was to represent the Sports Center as a facility that was modern yet fun and inviting. Shown below are a few examples of core items that were created for GSC, additionally there were multiple advertisements, digital materials and print collateral.