Client: Mile High United Way
Project: Turkey Trot event branding
My role included: Concepting, proofs, design, execution
What’s the story? An event on Thanksgiving morning can be a difficult draw, so we decided to target two audiences; millennial transplants and families. With that in mind, I wanted to keep the look youthful, fun, and engaging using a varied color palette, playful typography and whimsical styling.